The Fog of Social Media


The Fog of Social Media

Instagram alone has over 1 billion daily active users, or in other terms, 28.88% of the world's 4.8 billion active internet users regularly access Instagram. Add in Facebook, TikTok, YouTube, and the vast number of other social media platforms 82% of Americans over twelve (Edison Research, 2021) are clanging for content. 

The most popular social networks in the world are: 

  • Facebook – 2.85 billion monthly active users
  • YouTube – 2.29 billion monthly active users
  • WhatsApp – 2 billion monthly active users
  • Instagram – 1.39 billion
  • Facebook Messenger – 1.3 billion

Keep reading if you want to increase social media viewers, collect & manage emails, and engage with your audience. 

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A military term, ' fog of war,' describes the battlefield's many distractions and uncertainties. And let there be no mistake, the social media community has become a battlefield. Companies, organizations, and individual influencers are screaming for consumers' attention. And with all this noise, small and medium-sized companies, organizations, and creators are, well, tuned-out. 

The fog of social media mirrors the deafening noise found on the battlefield. But instead of bullets and rockets, the consumer is targeted with pop-ups, stories, posts, emails, and videos. 

But with all great victories, the battle is won through proper planning and targeted execution. If you are looking to flank your competition, is your solution to reducing the noise-causing your followers to miss your social media events. is a one-stop shop that provides a social media search engine calendar, customer relationship management (CRM) tool, email/SMS notification feature, and real-time tracking of RSVPs. 

Parade Deck's internal research finds followers miss events for three reasons:

  • they lose or can't find the link
  • they forget the date & time
  • they get distracted 
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Benefits to the Creator or event planner:

Provides a single calendar to post all of their event details

  • Receive real-time RSVP with attendee's email
  • Generates a unique shareable link/URL
  • Creator CRM and social media post tools
  • Post-event survey with attendee's feedback

Benefits to the attendee:

  • Calendar integration 
  • Email and SMS event reminders
  • Modification alerts for date/time changes
  • Ongoing updates on upcoming events
  • Ability to provide feedback to the creator

Don't let the fog of social media cap your passion for sharing your content and message. is an easy-to-use and affordable platform that will result in higher attendance, user engagement, and conversions. 

If you need one-on-one support building your social media planning, let a Parade Deck specialist help streamline your strategy. Email us at